Fundación Terra, in partnership with the Cámara de Comercio e Industria de Tegucigalpa (CCIT), is proud to announce the presentation of the Terra te Impulsa Award for the fourth consecutive year. This prestigious recognition aims to highlight and reward young entrepreneurs who have successfully completed the business development process led by professional trainers from CCIT. The award seeks to celebrate the resilience and efforts of these young people by providing seed capital to invest in their businesses, ensuring sustainable growth that positively impacts their households, their businesses, and the national economy.

A total of 138 applications were received, of which 39 advanced to the final phase where a panel of judges rigorously evaluated and selected 20 winners based on criteria such as innovation and creativity in processes and products, effective use of the Terra te Impulsa platform, digital marketing knowledge, feasibility and sustainability of the business, market opportunities, ability to communicate ideas, and business model potential for growth.

Of the 20 winners, 15 were awarded seed capital and 5 received a Digital Kit, which includes a laptop and Microsoft licenses. The prize distribution was as follows:

• First Place: L 30,000.00
• Second Place: L 25,000.00
• Third Place: L 20,000.00
• Fourth Place (12 winners): L 15,000.00 each
• Digital Kit Winners: 5 Laptops

Fredy Nasser, President of Fundación Terra, commented: “Today, I want to congratulate Natalia Triana, whose venture 'Nathi's Cakes' has been awarded first place in the Terra te Impulsa Award 2024. Natalia began her journey in 2015 making sugar flowers for other bakeries, but with a dream: to transform her passion for baking into a business that not only supported her family but also empowered other women. She is an example of perseverance and solidarity, showing that with passion and commitment, dreams can become reality.”

Since the inception of this partnership with the Tegucigalpa Chamber of Commerce and Industry (CCIT) in 2020, a total of L 1,775,000.00 and 10 laptops with Microsoft licenses have been awarded through the Terra te Impulsa Seed Capital Award, benefiting 92 entrepreneurs to date. This effort reflects Fundación Terra's ongoing commitment to the development of the entrepreneurial ecosystem in Honduras, and it is an honor for us to support these visionary young people on their path to success.