Fundación Terra, through its Terra te Impulsa entrepreneurship program, in collaboration with Pronto Convenience Stores, is proud to announce the awarding of the Terra te Impulsa Seed Capital Award in the amount of L.155,000 distributed among the 11 winning entrepreneurs of the Terra te Impulsa – Emprende Pronto award. Additionally, for the second consecutive year, Pronto Stores open their doors to the top 5 winners, fulfilling the commitment to incorporate them into their value chain by providing visibility for growth, enabling them to expand their market and customer base.

These five winners will be hosted at Pronto Stores located in El Molino, Tepeyac, and Bulevar Morazán for one year starting January 2024, where they can offer their products in the pre-prepared food and beverage area. They are: The Baking Mom by Francis Castillo, Chia Co by Gina Houghton, Media Fruta by Ginna Perez, Amarté by Sofi by Sofia del Carmen Ramirez, and Tío Chico by Juan Francisco Montes.

The winning entrepreneurs applied through the Terra te Impulsa platform and presented their pitch to three judges representing partner organizations of Fundación Terra.

This initiative demonstrates the ongoing commitment of Foundation Terra and its allies to the comprehensive development of the entrepreneurial ecosystem, providing not only financial resources but also valuable opportunities that will allow them to expand in the market.

"Fundación Terra, through its Terra te Impulsa program, is committed to supporting those who want to innovate and make a positive impact in Honduras. We are proud, for the second consecutive year, to award Honduran entrepreneurs who seek to boost their projects and contribute to the country's economic growth. The Terra te Impulsa – Emprende Pronto Award is not just a recognition but also an investment in the future of promising projects," expressed Mariel Rivera, Executive Director of Fundación Terra.