Fundación Terra, through its flagship entrepreneurship program Terra Te Impulsa, in collaboration with Aleph, is launching the Digital Ad Expert training platform. The objective is to provide free training and certification to entrepreneurs in Honduras in new digital marketing skills. This initiative aims to empower them with knowledge of and proficiency in digital tools that can drive the evolution of their businesses into the digital era.

Since its inception in 2020, the Terra Te Impulsa program has sought strategic allies to add value to the development and training of participating enterprises. Hence, Fundación Terra has joined forces with Aleph Group Inc. to offer small and medium-sized business owners free certification in digital marketing. This certification equips them with essential knowledge on the proper use and management of various social media platforms, fostering new digital competencies, skills, and abilities, thereby strengthening the entrepreneurial ecosystem in the country.

Through the Digital Ad Expert platform, entrepreneurs associated with Terra Te Impulsa can access various free courses on digital marketing. These courses cover practical marketing fundamentals and an introduction to digital tools. Importantly, this certification is open to anyone, regardless of their prior experience in marketing or technology.

As a member organization of the Partnership for Central America (PCA), Fundación Terra remains committed to promoting economic opportunities that encourage business development and a sense of belonging in the northern triangle of the region. Through this partnership with Aleph, they aim to provide comprehensive opportunities for digital inclusion to the entrepreneurial sector in Honduras, enabling them to generate higher income and employment.

Mr. Fredy Nasser, President of Fundación Terra, expressed gratitude to Aleph for their trust, stating, "We are confident that this partnership will allow us to continue working to create opportunities and conditions that facilitate the strengthening of digital skills, driving the growth and development of the country's SMEs."

Francisco Anello, Global VP of Education at Aleph, commented, "Aleph has created Digital Ad Expert, a free platform for digital advertising education that certifies the next generation of advertising professionals and provides tools for entrepreneurs. It is within this framework that we are signing this alliance with Fundación Terra today because both institutions believe in the same objective. Together, we can enhance each other and jointly commit to generating more opportunities."

The Terra Te Impulsa program collaborates with various strategic allies who contribute to a continuous training process on relevant topics in contemporary business, imparting knowledge in financial education, marketing, digital transformation, formalization, among others. Participants also have the opportunity to compete for the Terra Te Impulsa Award, which provides access to seed capital.

Entrepreneurs not only have the chance to establish their virtual stores for products and services for free but also gain access to banking connections, training provided by partners like Aleph, increased visibility on social media and other platforms, among other benefits—all of which are provided completely free of charge.