Fundación Terra, in pursuit of its goal of promoting the socio-economic well-being of Honduras through its flagship entrepreneurship program Terra Te Impulsa, and in collaboration with Voces Vitales, grants seed capital to 10 women entrepreneurs through the Terra Te Impulsa Innovation Challenge. The objective is to encourage innovation, strengthen women-led businesses, and promote sustainable growth.

The Innovation Challenge is a program created by Voces Vitales, providing technical training to entrepreneurs who are part of the Women Entrepreneurs Network of Voces Vitales and the Terra Te Impulsa program, focusing on business model and business digitization.

During the Terra Te Impulsa Innovation Challenge and as part of the Global Entrepreneurship Week, the Terra Foundation awards L 25,000 in seed capital to each of the 10 winning women entrepreneurs, investing a total of L250,000 to strengthen the growth and development of these entrepreneurs in the Terra Te Impulsa program.

During the seed capital award ceremony, Andrea Caminals, Coordinator of Entrepreneurship and Alliances at the Fundación Terra, commented: "They represent the resilience and passion of Honduran businesswomen, demonstrating through their dedication and professionalism that success can be achieved. Through Terra Te Impulsa, we will continue to create spaces to further strengthen their businesses and empower them to become successful entrepreneurs."

The selected winning companies include LOMAR, Organzas, Juany Sabores, ViVa its low carb, Artisan Deli, Flor d´Maria, Café Dalehsa, Kidstec, Del Fulano, Valú, among others. These businesses specialize in various areas such as pastry (with and without sugar), artisan sweets, packaging, custom furniture, and crafts.

Fundación Terra, along with its strategic partner Voces Vitales, invests in courageous women entrepreneurs who strive every day for their families, providing resources for growth, business connections, and opportunities for improvement and expansion."